“You need to be working on your business, not in your business “
We hear this all the time and we know it’s true. Yet, here we are still “in” our business. Time, money, apprehension, staff (did I mention money?) all keep us from jumping out. When I owned a mid-size tech company, it probably took 5-7 years before I was able to pull myself out from writing code. Even after I took a toe out, I still felt the tug daily to get back into it. I’m not sure I ever fully got out, but at least I had two other partners in the business who were great at working on the business. But now I’m the sole owner with two part time employees. Nobody but myself to lean on, and nobody to blame but myself. I am truly working in the business daily - sitting at the front desk, trying to grab 10 – 20 minutes here and there to build the company. As you all know, that doesn’t cut it. When I finally get 4 hours outside of the day-to-day with one of my assistants working the desk, I’m usually out trying to sell – which also isn’t working ON the business but still IN the business.
So, who has the answer? I would love to hear your thoughts on this. All of us probably have competitors with both a war chest of money and teams working ON their business. I know I do, and I’m not very comfortable being bait. I’d prefer to be the hunter!